YouTube Ads Complete Guide

Platform Comparison:
├── YouTube: 2.5B monthly users
├── TikTok: 1.5B monthly users
├── Instagram: 2.0B monthly users
└── Facebook: 3.0B monthly users

Video Watch Time (daily):
├── YouTube: 1 billion hours
├── TikTok: 95 minutes per user
├── Instagram: 30 minutes per user
└── Facebook: 26 minutes per user

Age Distribution:
├── 18-24: 15% of users
├── 25-34: 21% of users (largest segment)
├── 35-44: 18% of users
├── 45-54: 16% of users
├── 55-64: 14% of users
└── 65+: 11% of users

Device Usage:
├── Mobile: 70% of watch time
├── TV (CTV): 25% and growing fastest
└── Desktop: 30% of watch time

Content Categories:
├── Music: #1 most-watched
├── Gaming: 90B hours annually
├── How-to: 70% of users watch for learning
├── Product Reviews: 55% research before buying
└── Entertainment: 500M hours daily

Search Behavior:
├── 500M searches/day
├── 65% prefer video to text for learning
└── 50% purchased after YouTube discovery

Google Ads Account
├── Campaign Level
│   ├── Budget setting
│   ├── Campaign type selection
│   ├── Bidding strategy
│   └── Network settings
│
├── Ad Group Level
│   ├── Audience targeting
│   ├── Topic targeting
│   ├── Placement targeting
│   └── Keyword targeting
│
└── Ad Level
    ├── Video creative
    ├── Headlines & descriptions
    ├── Call-to-action
    └── Companion banner (optional)

By Objective:
├── Awareness Campaigns
│   ├── Brand lift studies
│   └── Reach optimization
├── Consideration Campaigns
│   ├── Video views
│   └── Engagement
└── Action Campaigns
    ├── Conversions
    └── Lead generation

By Audience:
├── Prospecting (new audiences)
├── Remarketing (site visitors)
└── Customer Match (CRM data)

Awareness:
├── Video Reach Campaigns
├── Brand Awareness
└── Product Consideration

Consideration:
├── Video Views
├── Product & Brand Consideration
└── Ad Sequence (storytelling)

Action:
├── Leads
├── Website Traffic
├── App Promotion
└── Sales / Conversions

Choose "Awareness" when:
├── Launching new brand/product
├── Maximizing reach efficiently
└── Building brand recall

Choose "Consideration" when:
├── Educating about product benefits
├── Driving to website for research
└── Building remarketing audiences

Choose "Action" when:
├── Direct response goals
├── Lead generation
└── E-commerce sales

Search Integration:
├── Appears in Google Search results
├── Video SEO benefits
└── Intent-based discovery

Long-Form Content:
├── Deep product education
├── Tutorial content ads
└── Documentary-style branding

Connected TV (CTV):
├── 35% of YouTube viewing on TV
├── Full-screen experience
├── Living room engagement

Week 1:
├── [ ] Link YouTube channel to Google Ads
├── [ ] Install Google Ads tag on website
├── [ ] Create audience segments
└── [ ] Prepare video creative (at least 3)

Week 2:
├── [ ] Launch test campaigns
├── [ ] Set up conversion tracking
├── [ ] Enable brand safety controls
└── [ ] Create remarketing audiences

Week 3:
├── [ ] Analyze initial performance
├── [ ] Optimize targeting
├── [ ] Test new creative
└── [ ] Scale winning combinations