January 20262 min read

Local Content Strategy

Create location-specific content that ranks and converts.

Local Landing Pages

Create dedicated pages for each service area or location.

code

Page Structure:
├── H1: [Service] in [City/Neighborhood]
├── Intro with local relevance
├── Services specific to area
├── Local testimonials
├── Area-specific FAQs
├── Contact info with map

Avoid:
├── Duplicate content across pages
├── Thin content (< 500 words)
├── No unique local value
├── Doorway pages

Local Blog Content

code

Content Ideas:
├── Local events coverage
├── Community involvement
├── Local guides and resources
├── Area-specific tips
├── Local case studies
├── Neighborhood spotlights

Example Topics:
├── "Best [Service] Tips for [City] Homeowners"
├── "[City] Guide to [Topic]"
├── "Our Team at [Local Event]"
├── "[Neighborhood] Business Spotlight"

Local Schema Markup

code

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Business Name",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main St",
    "addressLocality": "Philadelphia",
    "addressRegion": "PA",
    "postalCode": "19103"
  },
  "telephone": "+1-215-555-0123",
  "openingHoursSpecification": {...},
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 39.9526,
    "longitude": -75.1652
  }
}

On-Page Optimization

code

Title Tag:
├── [Service] in [City] | [Brand]
├── Keep under 60 characters
├── City name near beginning

Meta Description:
├── Include city/neighborhood
├── Highlight local benefit
├── Clear CTA
├── 150-160 characters

Content:
├── Mention city/area naturally
├── Use neighborhood names
├── Include local landmarks
├── Reference local events/news

Pro Tip: Each location page should have unique content—not just a city name swap. Include local photos, testimonials from that area, and specific service details relevant to the location.

Local Landing Pages

Create dedicated pages for each service area or location.

code

Page Structure:
├── H1: [Service] in [City/Neighborhood]
├── Intro with local relevance
├── Services specific to area
├── Local testimonials
├── Area-specific FAQs
├── Contact info with map

Avoid:
├── Duplicate content across pages
├── Thin content (< 500 words)
├── No unique local value
├── Doorway pages

Local Blog Content

code

Content Ideas:
├── Local events coverage
├── Community involvement
├── Local guides and resources
├── Area-specific tips
├── Local case studies
├── Neighborhood spotlights

Example Topics:
├── "Best [Service] Tips for [City] Homeowners"
├── "[City] Guide to [Topic]"
├── "Our Team at [Local Event]"
├── "[Neighborhood] Business Spotlight"

Local Schema Markup

code

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Business Name",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main St",
    "addressLocality": "Philadelphia",
    "addressRegion": "PA",
    "postalCode": "19103"
  },
  "telephone": "+1-215-555-0123",
  "openingHoursSpecification": {...},
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 39.9526,
    "longitude": -75.1652
  }
}

On-Page Optimization

code

Title Tag:
├── [Service] in [City] | [Brand]
├── Keep under 60 characters
├── City name near beginning

Meta Description:
├── Include city/neighborhood
├── Highlight local benefit
├── Clear CTA
├── 150-160 characters

Content:
├── Mention city/area naturally
├── Use neighborhood names
├── Include local landmarks
├── Reference local events/news

Pro Tip: Each location page should have unique content—not just a city name swap. Include local photos, testimonials from that area, and specific service details relevant to the location.