18 min read
Review Management
Master review generation, reputation management, and response strategies for local SEO success. Complete guide to building positive reviews and handling negative feedback across all platforms.
Review Management Guide
Online reviews are a critical local ranking factor and the primary trust signal for potential customers. With 93% of consumers reading reviews before making a purchase and reviews accounting for approximately 15-20% of local pack ranking factors, a strategic review management program is essential for local SEO success.
Review Impact on Rankings
How Reviews Affect Local SEO
code
Review Ranking Factor Breakdown:
═══════════════════════════════════════════════════════════════════════════
REVIEW SIGNALS IN LOCAL SEO (~15-20% of ranking factors):
────────────────────────────────────────────────────────────────────────
┌─────────────────────────────────────┐
│ REVIEW SIGNAL COMPONENTS │
└─────────────────────────────────────┘
Review Quantity (5%) ████████████████████████████████████
Review Recency (4%) ████████████████████████████
Review Quality (3%) ████████████████████████
Review Velocity (2%) ████████████████
Review Diversity (2%) ████████████████
Response Rate (1%) ████████
SIGNAL DEFINITIONS:
────────────────────────────────────────────────────────────────────────
Quantity: Total number of reviews (Google prioritized)
Recency: Reviews in last 90 days weighted higher
Quality: Average star rating + review content depth
Velocity: Consistent flow of new reviews over time
Diversity: Reviews across multiple platforms
Response Rate: Business engagement with reviews
BENCHMARK COMPARISON:
────────────────────────────────────────────────────────────────────────
Metric Poor Average Good Excellent
────────────────────────────────────────────────────────────────────────
Total Reviews <20 20-50 50-100 100+
Average Rating <4.0 4.0-4.3 4.4-4.7 4.8-5.0
Monthly New 0-1 2-3 4-6 7+
Response Rate <25% 25-50% 50-75% >75%
Response Time >7 days 3-7 days 1-2 days <24 hours
────────────────────────────────────────────────────────────────────────Review Quality Signals
code
// Review Quality Assessment
interface ReviewQuality {
// Content signals
content: {
length: 'short' | 'medium' | 'detailed'; // <50, 50-200, 200+ words
specificity: boolean; // Mentions specific services/products
keywords: string[]; // Relevant keywords mentioned
sentiment: 'positive' | 'neutral' | 'negative';
};
// Reviewer signals
reviewer: {
isLocalGuide: boolean; // Google Local Guide status
reviewCount: number; // Reviewer's total reviews
profileAge: number; // Account age in days
hasPhoto: boolean;
};
// Authenticity signals
authenticity: {
uniqueIP: boolean;
naturalLanguage: boolean;
verifiedPurchase: boolean;
detailedExperience: boolean;
};
}
// Example high-quality review
const highQualityReview = {
rating: 5,
content: `Had an emergency with a burst pipe at 2 AM and Joe's
Plumbing came out within 45 minutes. Mike, the plumber who helped us,
was professional, explained everything clearly, and fixed the issue
quickly. They even helped clean up the water damage. Fair pricing
and no surprise charges. Already recommended them to three neighbors!`,
qualitySignals: {
wordCount: 68,
specificity: ['emergency', 'burst pipe', 'plumber Mike', '45 minutes'],
servicesMentioned: ['emergency plumbing', 'water damage'],
emotionalIndicators: ['professional', 'fair pricing', 'recommended'],
reviewerCredibility: 'Local Guide Level 5, 127 reviews',
},
};Review Generation Strategies
Ethical Review Generation
code
Review Generation Framework:
═══════════════════════════════════════════════════════════════════════════
GOLDEN RULES OF REVIEW GENERATION:
────────────────────────────────────────────────────────────────────────
✅ DO:
├── Ask satisfied customers to share their experience
├── Make the process as easy as possible
├── Time requests appropriately (after positive interaction)
├── Send follow-up reminders (once, not multiple)
├── Provide direct links to review platforms
└── Thank customers who leave reviews
❌ DON'T:
├── Offer incentives for reviews (Google violation)
├── Ask only happy customers (review gating)
├── Write fake reviews or have employees review
├── Use review generation "services"
├── Pressure or manipulate customers
└── Buy reviews from any source
TIMING YOUR ASK:
────────────────────────────────────────────────────────────────────────
┌─────────────────────────────────────┐
│ OPTIMAL REVIEW REQUEST TIMING │
└─────────────────────────────────────┘
Service Businesses:
─────────────────
Immediate ──► Ask at completion of successful service
(When customer expresses satisfaction)
Day 1-2 ────► Follow-up email/SMS with review link
(While experience is fresh)
Day 5-7 ────► Final reminder (if no review)
(Last chance, not pushy)
Product/Retail:
───────────────
Point of Sale ──► Mention reviews at checkout
Day 3-5 ────────► After product delivery/use
Day 7-14 ───────► Follow-up reminder
ASK METHODS BY CHANNEL:
────────────────────────────────────────────────────────────────────────
In-Person (Highest Conversion):
├── "If you're happy with our service, we'd really appreciate
│ if you could share your experience on Google."
└── Hand them a card with QR code to review link
Email (Most Scalable):
├── Subject: "How did we do?"
├── Short, personal message
├── Direct button to review
└── Mobile-optimized
SMS (High Open Rate):
├── Keep message short (<160 chars)
├── Include review link
├── Sent from recognized number
└── 98% open rate average
QR Codes:
├── Table tents in location
├── On receipts
├── Business cards
└── Post-service handoutsReview Request Templates
code
// Review request email template
interface ReviewRequestEmail {
subject: string;
body: string;
cta: string;
reviewLink: string;
}
const reviewEmailTemplates = {
postService: {
subject: "Quick question about your recent service",
body: `
Hi {{customer_name}},
Thanks for choosing {{business_name}} for your {{service_type}}.
We hope everything went smoothly!
If you have a moment, we'd really appreciate hearing about your
experience. Your feedback helps other customers find us and helps
us continue to improve.
[Leave a Review Button]
Thank you for your support!
Best,
{{team_name}}
{{business_name}}
`.trim(),
timing: 'Send 24-48 hours after service',
expectedRate: '10-15%',
},
followUp: {
subject: "Your feedback matters to us",
body: `
Hi {{customer_name}},
We noticed you haven't had a chance to review your recent
experience with us. We completely understand - life gets busy!
If you have just 30 seconds, a quick review on Google would
mean the world to us. Just click the button below.
[Leave a Review Button]
No pressure at all - we just wanted to make sure you had
the link if you wanted to share.
Thanks again for choosing us!
{{business_name}}
`.trim(),
timing: 'Send 5-7 days after initial request',
expectedRate: '3-5%',
},
sms: {
message: `
Hi {{name}}! Thanks for using {{business}}. Mind sharing
a quick review? {{review_link}} - it really helps us out!
`.trim(),
timing: 'Send 24 hours after service',
expectedRate: '12-18%',
},
};
// Google review link generator
function generateGoogleReviewLink(placeId: string): string {
return `https://search.google.com/local/writereview?placeid=${placeId}`;
}
// Short link for SMS/print
function createShortReviewLink(placeId: string): string {
// Use g.page for business or URL shortener
return `https://g.page/r/${placeId}/review`;
}Systematic Review Generation
code
Review Generation System:
═══════════════════════════════════════════════════════════════════════════
AUTOMATION WORKFLOW:
────────────────────────────────────────────────────────────────────────
Customer Transaction Satisfaction Review
Interaction ──────► Complete ─────────► Check ────────────► Request
│ │ │ │
│ │ │ │
▼ ▼ ▼ ▼
CRM Capture Job Marked Survey/Feedback Email/SMS
Contact Info Complete (Optional) Triggered
TECH STACK OPTIONS:
────────────────────────────────────────────────────────────────────────
All-in-One Platforms:
├── Birdeye ($299-599/month)
│ └── Review requests, monitoring, response, reporting
├── Podium ($289-599/month)
│ └── SMS-focused, webchat, payments
├── GatherUp ($75-175/month)
│ └── Small business focused, affordable
└── Grade.us ($90-200/month)
└── White-label options for agencies
DIY Stack:
├── Email: Mailchimp/SendGrid + templates
├── SMS: Twilio + automation
├── CRM: HubSpot/Salesforce triggers
├── Monitoring: Google Alerts + manual
└── Reporting: Spreadsheet tracking
INTEGRATION POINTS:
────────────────────────────────────────────────────────────────────────
1. Job/Service Completion
├── Connect to job management software
├── Trigger on status change to "Complete"
└── Capture customer email/phone
2. Point of Sale
├── Post-transaction email capture
├── Receipt-based QR codes
└── Staff training on verbal ask
3. Follow-Up Sequences
├── Day 1: Thank you + review request
├── Day 5: Reminder (if no review)
└── Day 30: General check-in + askResponding to Reviews
Response Strategy
code
Review Response Framework:
═══════════════════════════════════════════════════════════════════════════
WHY RESPOND TO EVERY REVIEW:
────────────────────────────────────────────────────────────────────────
• Shows you value customer feedback
• Opportunity to include keywords naturally
• Builds trust with potential customers
• Can influence reviewer to update negative reviews
• Engagement signals for algorithm
RESPONSE TIMING:
────────────────────────────────────────────────────────────────────────
Review Type Target Response Time Maximum
────────────────────────────────────────────────────────────────────────
Negative (1-2 star) 4-12 hours 24 hours
Mixed (3 star) 24-48 hours 72 hours
Positive (4-5 star) 48-72 hours 1 week
────────────────────────────────────────────────────────────────────────
POSITIVE REVIEW RESPONSE:
────────────────────────────────────────────────────────────────────────
Elements to Include:
├── Thank the customer by name
├── Reference something specific from their review
├── Mention the service/product naturally (keywords)
├── Express appreciation
└── Invite them back
EXAMPLE POSITIVE RESPONSES:
────────────────────────────────────────────────────────────────────────
Template 1 (Service Business):
"Thank you so much, [Name]! We're thrilled that Mike was able
to get your [emergency plumbing issue] resolved quickly. Our
team takes pride in providing fast, reliable service to
[Philadelphia] homeowners. We appreciate you taking the time
to share your experience and look forward to serving you again!"
Template 2 (Retail):
"[Name], thank you for the kind words! We're so glad you love
your new [product]. Our team works hard to help customers find
exactly what they need. Thanks for shopping with us - we hope
to see you again soon!"
Template 3 (Restaurant):
"Thank you for dining with us, [Name]! We're delighted you
enjoyed the [specific dish mentioned]. Our chef will be thrilled
to hear your feedback. Can't wait to welcome you back for
another great meal!"Handling Negative Reviews
code
Negative Review Response System:
═══════════════════════════════════════════════════════════════════════════
NEGATIVE REVIEW RESPONSE FRAMEWORK (A.R.M.):
────────────────────────────────────────────────────────────────────────
A - Acknowledge
├── Thank them for feedback
├── Acknowledge their frustration
└── Don't be defensive
R - Respond
├── Apologize for their experience
├── Address specific issues mentioned
├── Explain what should have happened
└── Don't make excuses
M - Move Offline
├── Provide direct contact information
├── Invite them to discuss privately
├── Offer to make it right
└── Follow through!
RESPONSE DO'S AND DON'TS:
────────────────────────────────────────────────────────────────────────
✅ DO:
├── Respond promptly (ideally same day)
├── Use their name
├── Acknowledge the issue
├── Apologize sincerely
├── Offer to resolve offline
├── Keep it professional
├── Learn from the feedback
└── Follow up after resolution
❌ DON'T:
├── Get defensive or argumentative
├── Blame the customer
├── Make excuses
├── Offer compensation publicly
├── Copy/paste generic responses
├── Ignore the review
├── Violate privacy (discuss details)
└── Ask them to remove the review
NEGATIVE REVIEW RESPONSE TEMPLATES:
────────────────────────────────────────────────────────────────────────
Template 1 (Service Issue):
"[Name], thank you for sharing your feedback. I'm sorry to hear
that your experience didn't meet our usual standards. This isn't
the level of service we aim to provide, and I'd like to make
this right. Please contact me directly at [email/phone] so we
can discuss how to resolve this for you. - [Owner Name], Owner"
Template 2 (Wait Time/Communication):
"[Name], I apologize for the delay you experienced. We understand
your time is valuable, and this isn't acceptable. We're reviewing
our scheduling process to prevent this. I'd appreciate the chance
to speak with you directly - please reach out at [contact info].
We'd like to make this right."
Template 3 (Pricing Complaint):
"[Name], thank you for your feedback about pricing. We strive to
be transparent with all costs upfront. I'd like to understand
what happened and discuss your concerns. Please contact me at
[email/phone] so we can review your invoice together."Review Recovery Process
code
// Review recovery workflow
interface ReviewRecoveryProcess {
step: number;
action: string;
timeframe: string;
owner: string;
outcome: string;
}
const recoveryProcess: ReviewRecoveryProcess[] = [
{
step: 1,
action: 'Acknowledge review publicly',
timeframe: 'Within 4 hours',
owner: 'Manager on duty',
outcome: 'Professional response posted',
},
{
step: 2,
action: 'Internal investigation',
timeframe: 'Same day',
owner: 'Operations manager',
outcome: 'Root cause identified',
},
{
step: 3,
action: 'Contact customer directly',
timeframe: 'Within 24 hours',
owner: 'Owner/senior manager',
outcome: 'Personal conversation, understanding',
},
{
step: 4,
action: 'Offer resolution',
timeframe: 'During call/email',
owner: 'Owner/senior manager',
outcome: 'Appropriate remedy provided',
},
{
step: 5,
action: 'Implement fix',
timeframe: 'Depends on resolution',
owner: 'Operations team',
outcome: 'Customer issue resolved',
},
{
step: 6,
action: 'Follow up',
timeframe: '3-5 days after resolution',
owner: 'Customer service',
outcome: 'Confirm satisfaction',
},
{
step: 7,
action: 'Request update (optional)',
timeframe: 'Only if appropriate',
owner: 'Customer service',
outcome: 'Customer may update review',
},
];
// Success metrics
const recoveryMetrics = {
targetResponseTime: '4 hours',
targetResolutionTime: '48 hours',
targetRecoveryRate: '40%', // Reviews updated or removed
targetRetentionRate: '60%', // Customer returns
};Multi-Platform Review Management
Platform Priorities
code
Review Platform Strategy:
═══════════════════════════════════════════════════════════════════════════
PLATFORM PRIORITY MATRIX:
────────────────────────────────────────────────────────────────────────
SEO Impact
Low High
┌──────────────┬──────────────────┐
High │ │ HIGH PRIORITY │
Traffic │ Facebook │ Google │
│ │ Yelp │
├──────────────┼──────────────────┤
Low │ Low Priority │ MEDIUM PRIORITY │
Traffic │ Random │ Industry-specific│
│ directories │ (Avvo, Zocdoc) │
└──────────────┴──────────────────┘
PLATFORM-SPECIFIC STRATEGIES:
────────────────────────────────────────────────────────────────────────
Google (Primary):
├── Highest SEO impact
├── Shows in search results and Maps
├── Use Google review link shortener
├── Monitor via GBP dashboard
└── Respond to all reviews
Yelp:
├── Important for restaurants, home services
├── "Do not ask for reviews" officially
├── Focus on service that generates organic reviews
├── Respond professionally
└── Claim and optimize business page
Facebook:
├── Social proof for paid advertising
├── Lower SEO impact but high visibility
├── Respond publicly
├── Enables back-and-forth conversation
└── Good for detailed responses
Industry-Specific:
├── High relevance signal
├── Often include backlinks
├── Important for credibility
├── Examples: Avvo (legal), Healthgrades (medical)
└── Build reviews naturally over time
REVIEW DISTRIBUTION TARGETS:
────────────────────────────────────────────────────────────────────────
Platform Priority Target % Minimum Reviews
────────────────────────────────────────────────────────────────────────
Google Critical 60-70% 50+
Facebook High 15-20% 20+
Yelp High 10-15% 15+
Industry Sites Medium 5-10% 10+ each
Other Low <5% As they come
────────────────────────────────────────────────────────────────────────Review Aggregation
code
// Review aggregation and monitoring
interface ReviewAggregation {
platforms: Platform[];
totalReviews: number;
weightedRating: number;
monthlyVelocity: number;
}
interface Platform {
name: string;
reviews: number;
rating: number;
weight: number; // Importance weight
lastChecked: Date;
}
// Calculate weighted average rating
function calculateWeightedRating(platforms: Platform[]): number {
const totalWeight = platforms.reduce((sum, p) => sum + (p.reviews * p.weight), 0);
const weightedSum = platforms.reduce(
(sum, p) => sum + (p.rating * p.reviews * p.weight),
0
);
return Math.round((weightedSum / totalWeight) * 100) / 100;
}
// Example aggregation
const reviewAggregation: ReviewAggregation = {
platforms: [
{ name: 'Google', reviews: 127, rating: 4.7, weight: 1.0, lastChecked: new Date() },
{ name: 'Yelp', reviews: 43, rating: 4.5, weight: 0.8, lastChecked: new Date() },
{ name: 'Facebook', reviews: 31, rating: 4.8, weight: 0.6, lastChecked: new Date() },
{ name: 'BBB', reviews: 12, rating: 4.9, weight: 0.5, lastChecked: new Date() },
],
totalReviews: 213,
weightedRating: 4.68,
monthlyVelocity: 8.3,
};Review Monitoring & Alerts
Monitoring System Setup
code
Review Monitoring Framework:
═══════════════════════════════════════════════════════════════════════════
MONITORING CHANNELS:
────────────────────────────────────────────────────────────────────────
Built-in Platform Notifications:
├── Google Business Profile app
├── Yelp for Business app
├── Facebook Page notifications
└── Most platforms offer email alerts
Google Alerts:
├── Set up alert for "[Business Name]"
├── Include variations and misspellings
├── Monitor "review" mentions
└── Daily digest option
Third-Party Tools:
├── ReviewTrackers ($49-199/month)
├── Grade.us (included in plan)
├── Mention ($29-99/month)
├── Hootsuite (social monitoring)
└── Brand24 ($49-199/month)
ALERT CONFIGURATION:
────────────────────────────────────────────────────────────────────────
┌─────────────────────────────────────┐
│ ALERT PRIORITY MATRIX │
└─────────────────────────────────────┘
Alert Type Urgency Notification Method
────────────────────────────────────────────────────────────────────────
1-star review Immediate SMS + Email + Slack
2-star review High SMS + Email
3-star review Medium Email
4-5 star review Low Daily digest
Competitor review Low Weekly report
Brand mention Medium Email alert
────────────────────────────────────────────────────────────────────────
RESPONSE SLA:
────────────────────────────────────────────────────────────────────────
1-2 stars: Respond within 4 hours (during business hours)
3 stars: Respond within 24 hours
4-5 stars: Respond within 48-72 hourspxlpeak Review Integration
code
// pxlpeak Review Management Integration
import { pxlpeak } from '@/lib/analytics';
// Configure review monitoring
await pxlpeak.reviews.configure({
locations: [
{
id: 'loc_001',
name: 'Main Location',
platforms: {
google: { placeId: 'ChIJ...' },
yelp: { businessId: 'joes-plumbing-philadelphia' },
facebook: { pageId: '123456789' },
},
},
],
monitoring: {
enabled: true,
checkFrequency: 'hourly',
platforms: ['google', 'yelp', 'facebook', 'bbb'],
alerts: {
newReview: {
enabled: true,
channels: ['email', 'slack'],
},
negativeReview: {
threshold: 3, // 3 stars or below
channels: ['sms', 'email', 'slack'],
escalation: ['owner@company.com'],
},
ratingDrop: {
threshold: 0.2, // Alert if avg drops 0.2+
channels: ['email'],
},
noReviews: {
days: 14, // Alert if no reviews in 14 days
channels: ['email'],
},
},
},
responseTracking: {
enabled: true,
slaTargets: {
negative: 4, // hours
neutral: 24, // hours
positive: 72, // hours
},
alertOnMissedSLA: true,
},
reporting: {
frequency: 'weekly',
recipients: ['marketing@company.com'],
metrics: [
'total_reviews',
'average_rating',
'review_velocity',
'response_rate',
'sentiment_analysis',
'competitor_comparison',
],
},
});
// Get review dashboard
const reviewDashboard = await pxlpeak.reviews.getDashboard({
location: 'loc_001',
dateRange: 'last30days',
});
// Review dashboard structure
interface ReviewDashboard {
summary: {
totalReviews: number;
averageRating: number;
ratingChange: number;
newReviewsThisPeriod: number;
responseRate: number;
avgResponseTime: number; // hours
};
byPlatform: {
platform: string;
reviews: number;
rating: number;
trend: 'up' | 'stable' | 'down';
}[];
recentReviews: {
id: string;
platform: string;
rating: number;
text: string;
date: Date;
responded: boolean;
sentiment: 'positive' | 'neutral' | 'negative';
}[];
sentiment: {
positive: number;
neutral: number;
negative: number;
topPositiveKeywords: string[];
topNegativeKeywords: string[];
};
pendingResponses: {
reviewId: string;
platform: string;
rating: number;
hoursOld: number;
slaBreach: boolean;
}[];
competitors: {
name: string;
avgRating: number;
reviewCount: number;
recentReviews: number;
}[];
}
// Generate review response with AI assistance
const suggestedResponse = await pxlpeak.reviews.generateResponse({
reviewId: 'review_123',
reviewText: "Great service! Mike was professional and fixed our issue quickly.",
rating: 5,
customerName: 'John',
businessContext: {
services: ['plumbing', 'emergency service'],
location: 'Philadelphia',
teamMembers: ['Mike', 'Joe', 'Sarah'],
},
tone: 'professional',
includeKeywords: ['plumbing service', 'Philadelphia'],
});Reputation Crisis Management
Handling Review Attacks
code
Review Attack Response Protocol:
═══════════════════════════════════════════════════════════════════════════
IDENTIFYING FAKE/ATTACK REVIEWS:
────────────────────────────────────────────────────────────────────────
Red Flags:
├── Multiple negative reviews in short timeframe
├── Similar language patterns across reviews
├── Reviewers with no/few other reviews
├── Reviews from outside service area
├── No record of customer in your system
├── Vague complaints, no specifics
├── Competitor names mentioned positively
└── Reviews don't match services offered
RESPONSE PROTOCOL:
────────────────────────────────────────────────────────────────────────
Step 1: Document Everything
├── Screenshot all suspicious reviews
├── Note timestamps and patterns
├── Check customer records
├── Save reviewer profile information
Step 2: Respond Publicly (Even to Fakes)
├── Professional, calm response
├── "We have no record of this visit"
├── Invite them to contact you
├── Shows other readers you care
Step 3: Report to Platform
├── Google: Flag review → "This is spam"
├── Yelp: Report Review button
├── Facebook: Report review
├── Include documentation
Step 4: Monitor Closely
├── Watch for more attacks
├── Track removal progress
├── Continue responding professionally
Step 5: Proactive Reputation
├── Encourage legitimate reviews
├── Share positive testimonials
├── Maintain strong review velocity
PLATFORM-SPECIFIC REPORTING:
────────────────────────────────────────────────────────────────────────
Google:
├── GBP Dashboard → Reviews → Flag inappropriate
├── Options: Off-topic, spam, conflict of interest
├── Legal requests via Google legal form
└── Response time: 3-14 days (varies)
Yelp:
├── Business account → Report Review
├── Provide evidence
├── Yelp reviews all reported content
└── Response time: 1-7 days
Facebook:
├── Click "..." on review → Find support
├── Select "Review doesn't apply to my business"
├── Appeals available
└── Response time: 1-5 daysReview Performance Metrics
KPIs and Benchmarks
code
Review Performance Dashboard:
═══════════════════════════════════════════════════════════════════════════
KEY METRICS TO TRACK:
────────────────────────────────────────────────────────────────────────
Volume Metrics:
├── Total review count (all platforms)
├── Monthly review velocity
├── Reviews per platform
└── Year-over-year growth
Quality Metrics:
├── Average star rating (weighted)
├── Rating distribution (% 5-star, 4-star, etc.)
├── Sentiment analysis score
└── Review content depth (word count)
Engagement Metrics:
├── Response rate (% responded)
├── Average response time
├── Response quality score
└── Customer follow-up rate
Competitive Metrics:
├── Rating vs. competitors
├── Volume vs. competitors
├── Share of voice
└── Review velocity comparison
MONTHLY REVIEW REPORT TEMPLATE:
────────────────────────────────────────────────────────────────────────
┌─────────────────────────────────────┐
│ MONTHLY REVIEW REPORT │
│ January 2026 │
└─────────────────────────────────────┘
SUMMARY
───────────────────────────────────────────────────────────
Total Reviews: 157 (+12 this month)
Average Rating: 4.7 ★ (+0.1 vs last month)
Response Rate: 94% (14 of 15 responded)
Avg Response Time: 8.2 hours
BY PLATFORM
───────────────────────────────────────────────────────────
Google: 98 reviews, 4.8 avg (+7 new)
Yelp: 32 reviews, 4.5 avg (+3 new)
Facebook: 27 reviews, 4.7 avg (+2 new)
RATING DISTRIBUTION
───────────────────────────────────────────────────────────
5 star: ████████████████████████████████████████ 68%
4 star: ██████████████████ 22%
3 star: ████ 6%
2 star: █ 2%
1 star: █ 2%
TOP POSITIVE THEMES
───────────────────────────────────────────────────────────
• "Professional" - mentioned 8 times
• "Fast response" - mentioned 6 times
• "Fair pricing" - mentioned 5 times
AREAS FOR IMPROVEMENT
───────────────────────────────────────────────────────────
• Communication during wait - 2 mentions
• Scheduling availability - 1 mention
ACTION ITEMS
───────────────────────────────────────────────────────────
□ Continue review request emails (maintaining velocity)
□ Address scheduling feedback with operations
□ Increase Yelp review efforts (below target)Review Management Checklist
code
Complete Review Management Checklist:
═══════════════════════════════════════════════════════════════════════════
SETUP
□ Claim all review platform profiles
□ Set up Google review short link
□ Create review request email templates
□ Create review request SMS templates
□ Train staff on asking for reviews
□ Set up monitoring alerts
□ Designate review response owner
□ Create response templates (positive/negative)
GENERATION
□ Implement automated review requests
□ Add QR codes to physical locations
□ Include review link in email signatures
□ Train staff to ask at point of service
□ Follow up with satisfied customers
□ Target 4+ new reviews per month
MONITORING
□ Check Google reviews daily
□ Check Yelp reviews weekly
□ Check Facebook reviews weekly
□ Check industry sites monthly
□ Set up negative review alerts
□ Track review velocity
RESPONDING
□ Respond to all reviews (goal: 100%)
□ Respond to negative reviews within 4 hours
□ Respond to positive reviews within 72 hours
□ Personalize every response
□ Include keywords naturally
□ Take negative issues offline
ANALYSIS
□ Track monthly review metrics
□ Analyze sentiment trends
□ Compare to competitors
□ Identify improvement areas
□ Share insights with team
□ Adjust strategy based on data
REPUTATION
□ Address negative feedback internally
□ Implement service improvements
□ Monitor for fake reviews
□ Report policy violations
□ Build review velocity to dilute negatives
□ Showcase testimonials on websiteRelated Documentation
- Local SEO Complete Guide - Overall local SEO strategy
- Google Business Profile - GBP optimization
- Local Citations - Directory listings
- Local Content - Location page optimization
- Local Link Building - Local backlinks